Our Story

The Vision

Founded in 1999

First Choice Couriers was founded in 1999 by Lou Gencevski – a seasoned courier with years of experience in both Sydney and Wollongong, who took a bet on himself. With a vision to provide reliable and efficient transport solutions, Lou embarked on his entrepreneurial journey, starting with a single vehicle and a dedication to exceptional service.

Today, First Choice Couriers has grown into a leading transport and logistics company, by serving prestigious international and national organisations, and local individuals across the South Coast of NSW and beyond. With a commitment to our engaged and motivated team, as well as reliability, professionalism, and customer satisfaction, we continue to uphold the values instilled by our founder, while embracing innovation and growth in an ever-involving industry.

Delivering Excellence

Our team consists of more than 130 experienced drivers, customer service, warehousing and administration team members who are all dedicated in delivering excellence in every aspect of our organisation.

Upholding Our Values

Our Mission

Our mission is to Connect People by Delivering Excellent Transport Solutions.
We achieve this by upholding our values of Respect, Excellence, Compassion, Integrity and Fun in every action and interaction with our team and our customers. With these principles, we ensure that our team members are in a strong and respectful workplace, and that our customers receive the highest quality with a personal touch. In line with our values – and being a locally owned and operated company, we are proud to be active members in the communities we serve.

Through our sponsorships of local sport teams, to our partnerships and charitable initiatives that fund cancer research or improve the sustainability of our community, we strive to give back and make a positive impact on those around us.

Over The Years

At First Choice Couriers

1999

First Choice Freight Services PTY LTD was born after some 8-10 years as a sole trader in the Illawarra

2002

Appointed agents for Australia Air Express (now StarTrack Premium)

2006

Opened our first depot in the Southern Highlands and extended our network with Australian Air Express into the region

2008

We commenced as agents for Go Logistics for Wollongong and the Southern Highlands

2011

We were appointed agents for Freight Specialists of Australia and as the first regional agent for DHL Supply Chain. 2011 also saw our first prepaid coupon delivery.

2013

After the success of our prepaid coupons, we introduced prepaid satchels in 2013. We also commenced as delivery contractors for Australia Post in Kiama & Gerringong.

2014

2014 was a big year for First Choice Couriers, as we were appointed agents for Vellex, Couriers Please and DHL Express.

2015

With the formation of our partnership with DHL Express, 2015 was the year of our first international delivery.

2016

Throughout 2016, First Choice Couriers commenced as carriers for several clients, such as Blackwoods, Bullivants and BOC. We were also appointed as the preferred carrier for BlueScope Steel.

2017

At the start of 2017, an agreement was made to warehouse stock for various suppliers.

2018

This year was one of our biggest yet, with the opening of our new depot in Nowra. We appointed our first agent in Batemans Bay, servicing all the way to Bermagui on the South Coast of NSW. In conjunction with the achievements, we were appointed agents for Tamex.

2019

Extending further down the South Coast, we appointed our second agent allowing us to provide an overnight service Eden. In addition, we moved to a larger premises in Nowra and commenced as agents for Mainfreight.

2020

In response to a growing demand, we expanded our operations by opening a second depot in Wollongong, enhancing our capacity and improving service efficiency.

2021

We forged a partnership with Team Global Express, providing enhanced transport solutions to businesses and residents in the Southern Highlands region.

2022

Expanding our pick and pack warehousing service offerings, we began collaborating with CEVA Logistics and NBN to provide comprehensive inventory management and fulfilment services in Wollongong and the Shoalhaven.

2023

A milestone year for us, as achieved a company record by handling over 2.5 million items, demonstrating our commitment to efficiency, reliability, and customer satisfaction.

2024

Marking a significant milestone, we celebrate 25 years of Connecting People by Delivery Excellent Transport Solutions. In our celebration, we reflect on our journey and look forward to continued growth and success.

Exceptional Standards

Making Your First Choice,
the best choice

We are very aware of our humble beginnings, and we will always strive to stay true to our roots. We’re proud of our organisation’s growth and the team that has helped us serve our customers to an exceptional standard. This is how we work – so you can trust that when you make your First Choice, it is the Best Choice.

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